Next Auction Profit Streams moves on to describe how to sell your ebook. First, John covers pricing your ebook. He outlines the approximate prices you should be charging depending on what you are trying to achieve with your ebook.silent auction gift ideas Then John tells you how to create a top selling auction title and auction listing/sales page. The auction design tips include; how to design attractive HTML auctions (with links to the relevant tools you will need), what to include in your listing, what not to include in your listing and which fonts and colours to use. Since I have been selling ebooks on eBay for some time a lot of this information is not new to me. However, this chapter is extremely detailed and full of useful information for those who do not know how to design attractive HTML auctions or who do not have much experience selling ebooks on eBay. Furthermore, John provides lots of useful tools for the beginner who may struggle with auction listing design. Overall, the information in this chapter is very detailed and very useful, just not so applicable to the more advanced ebook seller.
In the next chapter John moves on to describe how to promote your products and/or your brand, both before and after a sale. These promotional methods are all effective and free. Although I knew about some of the promotional methods John outlined already, they are still very useful for the beginner. However, John’s focus on how to maximise the effectiveness of your download page contained a lot of new information for me. Prior to reading this ebook I used to just distribute the download link to customers when a sale was made. However, now I direct customers to a download page as I realise the importance of it in a promotional sense. Overall, I found this section very insightful and I learnt something new from it. The information was very valuable to me, even though I have been selling ebooks on eBay for a number of years.
John then moves on to write in detail about private label content and how he uses it. This chapter is again very detailed and in particular the latter section is my favourite. At the moment I do not use private label content, although after reading this section I am likely to start in the near future. At the end of the chapter John outlines how private label content can be used to generate a monthly recurring income which increases each month, an idea I will definitely be following up. In conclusion I found this chapter to be another insightful one from John and full of ideas which I had not considered before.
Auction Profit Streams finishes with the chapters; ‘How to become an expert in your field’, ‘Tips, Tricks, Methods and Secrets’, ‘More Money Making Ideas’ and a ‘Step by Step Guide to creating an Income Stream.’ These mainly sum up the ideas in the ebook and provide the reader with a few additional tips, although they do conclude the ebook nicely.
Overall, I found Auction Profit Streams to be an extremely informative text. Even as an eBay ebook seller of some years I still found new ideas in the ebook which have helped me. The ebook is also very well laid out, and flows in a way so that you can implement the ideas as you read. Whether you are a beginner or a more experienced eBay ebook seller, I am sure you will find some new ideas inside Auction Profit Streams. My only criticism of the ebook is that in certain areas John suggests getting a website and mailing list, but does not describe where you would go to get these tools. Although this is not a problem which affects me, I could imagine relative beginners not knowing where to search for these. Also, some of the information is repeated in John’s newsletter and previous ebooks, although to his credit John does state this inside Auction Profit Streams. Despite these minor criticisms, I would recommend Auction Profit Streams to anyone selling information products on eBay as a must read.
GOOD POINTS
· Provides you with ideas to create multiple income streams using eBay.
· Very good information for eBay ebook sellers who are beginners and some new ideas for the more experienced eBay ebook sellers.
· The chapter on selling ebooks with resell rights is very informative.
· The section on the importance of the download page provided me with fresh new ideas.
· The section on private label content will be very useful to me in the future and was a real eye opener.
BAD POINTS
· There are some promotional methods that John misses out on e.g. Google Adwords.
· If you have been subscribed to John’s newsletter for some time and/or purchased some of his products, then some of the information in Auction Profit Streams will be repeated.
· No links to website hosting and mailing list companies are provided.